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Students and Alumni Join Hands to Fly the HKUST Flag High in Gobi Desert to Demonstrate the “Can-do Spirit”

The School is proud to announce that 61 students and alumni from HKUST EMBA, Kellogg-HKUST EMBA and MBA programs successfully finished the grueling Xuanzang Road Business School Gobi Challenge at Dunhuang, China. This year, it was the first time for the Business School to have a mix of alumni and students from different postgraduate programs as ... 阅读更多
{"name":"LI, Yanzhi"}
LI, Xi LI, Yanzhi CHEN, Ying-Ju
Optimizing Firms’ Inventory Strategies in an Era of Supply Chain Competition
Supply Chain
Operations Management
Competition
When consumers talk to each other, marketers listen. And when a product is portrayed as having human characteristics, consumers talk about it more favorably, say HKUST Jaideep Sengupta and colleagues. In a study with critical implications for marketers, communicators, and consumers, the authors show that portraying products as having human characteristics—in ... 阅读更多
[ BizStudies ]
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{"name":"ZHENG, Jianqing (Frank)"}
{"name":"CHEN, Fangyuan"}
CHEN, Fangyuan SENGUPTA, Jaideep ZHENG, Jianqing (Frank)
People Like Being Alike: Products with Human-like Qualities and Consumer Chatter
Consumer Behavior
Interpersonal Relationship
Impression Management
When consumers talk to each other, marketers listen. And when a product is portrayed as having human characteristics, consumers talk about it more favorably, say HKUST Jaideep Sengupta and colleagues. In a study with critical implications for marketers, communicators, and consumers, the authors show that portraying products as having human characteristics—in ... 阅读更多
[ BizStudies ]
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