Reimaging Global Strategy: From Market Maps to Capability Maps
In an era where innovation flows seamlessly across borders and industries, traditional firm-centric strategies must be fundamentally reevaluated. To establish sustainable competitive advantage, organizations must transition from closed operations to open, multi-actor ecosystems.
The Business School recently had the privilege of welcoming Prof. Yoshinori FUJIKAWA, Affiliate Professor of Strategy & Marketing of Institute for Management Development (IMD), for an insightful executive session.
Opening the session, School Advisory Council Chairman Mr. Andy TUNG reflected on the School’s belief that outstanding business education goes beyond established frameworks. It should bring forward-looking global perspectives, connect academic research with real-world challenges, and explore how regions such as Hong Kong and the Greater Bay Area can contribute to global innovation.
Against this backdrop, Prof. Fujikawa invited the audience to rethink a fundamental question: What does it mean to be truly global? He further invited the participants to imagine “standing on the moon, looking back to the earth.” Instead of asking which markets to enter, ask: Where can we find the best knowledge, talent and capabilities? What can we learn from different places, and who can we work with to create new value?
His “Moon View” offers a different way to think about global strategy. . Different parts of the world have different strengths, built through universities, businesses, talent and communities. Organizations can place their Centers of Excellence where they can best tap into these strengths, rather than simply locating them close to headquarters.
Participants engage in lively discussions throughout the event.
Closing the session, School Advisory Council member Ms. Ronna CHAO (pictured below) reflected on how innovation depends on connections. As ideas and talent move across borders and industries, bringing people, institutions and places together becomes increasingly important for creating new value.
