BizTalks with Record Attendance
We are thrilled that the BizTalks Series session on “Consumer Behavior & Decision-Making: The Intersection of Psychology and Technology” drew record attendance, attracting an engaged audience eager to explore the latest insights in marketing and accounting.
Prof. SHI Mengze from the Department of Marketing captivated attendees with his research on how consumption tracking technologies shape consumer behavior. He highlighted how these tools can help consumers manage spending while influencing firm profitability, especially in the context of forgetfulness and decision-making. Learn more about Prof. SHI’s research.
Next, Prof. Tony CHO from the Department of Accounting shared his findings on applying machine learning to predict future earnings changes. His analysis demonstrated strong predictive power using detailed financial data, outperforming traditional models and analyst forecasts. Review Prof. Cho’s talk.
Shedding Light on the Future of Food Robotics
In this year’s World Food Tech 2025 Conference held in Korea, Prof. LEE Dongwon from the Department of Information Systems, Business Statistics and Operations Management presented his insights on food robotics. He emphasized that food robotics must move beyond rule-based automation to intelligent systems capable of learning and adapting.
Highlighting robots across the food value chain—from pesticide drones and harvesting machines to serving and dishwashing systems—Prof. Lee noted that tasks like boiling ramen remain challenging due to irregular environments and hygiene regulations. He introduced “physical AI,” a solution which integrates vision, touch, and smell, allowing robots to adapt to real-world variability. Despite current limitations, such as opening water bottles, he concluded that tackling these challenges step by step will bring physical AI closer to practical reality.