With “What Affects Attention” as its theme, our second talk in the new season of BizTalks featured Assistant Professor David HAGMANN (Department of Management) and Professor Ralf J A VAN DER LANS (Department of Marketing).
Prof. Hagmann and his team show that there is a hidden cost to adapting nudges: people, including policymakers, overestimate their impact and consequently become less supportive of other, costlier policies that have a larger impact. Learn more about his research here.
What is the optimal seeding strategy in viral marketing? Prof. van der Lans shows that seeding viral marketing campaigns to individuals with many friends, who in turn have only few friends, can increase the reach of a viral marketing campaign by 70 percent. Find out more about the research here.