We are delighted to announce that two of our faculty members are recognized for their outstanding contributions to marketing research!
Assistant Prof Song LIN has received the 2020 Weitz-Winer and O'Dell Award – one of the most prestigious awards for researchers in marketing for his article "Harbingers of Failure”. The article was co-authored by Eric ANDERSON, Duncan SIMESTER, and Catherine TUCKER. The award recognizes articles that have the most significant long-term contribution to marketing theory, methodology, and/or practice. Articles featured in the Journal of Marketing Research are eligible to enter the award five years after the publication date.
Meanwhile, Associate Prof Ralf VAN DER LANS has been appointed as the Associate Editor for the Journal of Marketing. He has also received the Outstanding Reviewer Award for his contributions to the journal.
Congratulations to Prof Lin and Prof van der Lans for their remarkable achievements!