Prof Anirban MUKHOPADHYAY, Department of Marketing, delivered a keynote speech at the 2019 Annual China Marketing Science Conference on October 25.
This year, the Conference was held by the Business School of Sichuan University in Chengdu under the supervision of the Journal of Marketing Science (JMS) editorial board. The event brought together top researchers in marketing and related areas to present cutting-edge research and exchange intellectual ideas. The event attracted some 1200 participants in the field.