Skip to main content
More about HKUST
  • University News
  • Academic Departments A-Z
  • Life@HKUST
  • Library
  • Map & Directions
  • Careers at HKUST
  • Faculty Profiles
  • About HKUST
Information For
  • Prospective Students
  • Current Students
  • Corporate Visitors
  • Enquiry
  • Alumni
  • Faculty & Staff Login
  • English
  • 繁體中文
  • 简体中文
  • Faculty

    Faculty

    • Faculty Guide
      • Faculty by A-Z
      • Faculty by Department
      • Faculty by Research Interest
  • Research

    Research

    • BizInsight@HKUST
      • BizThemes
        • Fintech
        • Green Finance
        • Family Business
        • Data Analytics
      • BizTalks
      • BizStudies
      • BizBites
    • Theme-based Research
      • Fintech Research
      • Green Finance Research
    • Reports
    • Research Centers
    • Research Paper Series (SSRN)
  • Study at HKUST

    Study at HKUST

    • Undergraduate Programs
    • Master of Science
      • HKUST-NYU STERN Ms in Global Finance
      • MSc in Accounting
      • MSc in Business Analytics
      • MSc in Economics
      • MSc in Family Office and Family Business
      • MSc in Finance
      • MSc in Financial Technology
      • MSc in Global Operations
      • MSc in Information and Cyber Security Management
      • MSc in Information Systems Management
      • MSc in International Management
      • MSc in Marketing
    • MBA
      • Full-time MBA
      • Part-time MBA
      • Digital MBA for Global Leaders
    • EMBA
      • The Kellogg-HKUST Executive MBA Program
      • HKUST Bilingual EMBA program
    • DBA
      • Doctor of Business Administration
      • Bilingual Doctor of Business Administration
    • PhD
      • PhD in Accounting
      • PhD in Economics
      • PhD in Finance
      • PhD in Information Systems
      • PhD in Management
      • PhD in Marketing
      • PhD in Operations Management
    • Non-degree Programs
      • Executive Education
      • Online Course
  • News & Events

    News & Events

    • News
    • Events
    • Press Releases
    • School in Media
    • Biz@HKUST
    • eNews
    • Feature Stories
    • 30th Anniversary
    • Subscription
  • Departments & Centers

    Departments & Centers

    • Departments
      • Accounting
      • Economics
      • Finance
      • Information Systems, Business Statistics & Operations Management
      • Management
      • Marketing
    • Research Centers
      • Center for Business and Social Analytics
      • Center for Business Strategy and Innovation
      • Center for Economic Policy
      • Center for Investing
      • Center for Securities Analysis with Financial Technology
      • Center for Technology and Business Ecosystem
      • Roger King Center for Asian Family Business and Family Office
      • Thompson Center for Business Case Studies
      • HKUST Institute for Financial Research
      • HKUST Li & Fung Supply Chain Institute
    • Center for Business Education
  • About School

    About School

    • Message from Dean
    • Mission & Vision
    • Fast Facts
    • School Advisory Council
    • School Administration
    • Rankings & Accreditation
    • Global Engagement
    • Alumni
    • Facilities
School in Media Faculty Insights in Media

Building Career with Personal Branding in Social Media

17 Nov 2022
Author
CHEN, Yanzhen
Read Article View PDF
Would you like to subscribe to our E-Newsletter?
  • Faculty
  • Research
  • BizInsight@HKUST
  • Study at HKUST
  • News & Events
  • Departments & Centers
  • About School
The Hong Kong University of Science and Technology
Clear Water Bay, Kowloon, Hong Kong
(852) 3469 3251
  • Privacy
  • Sitemap
Copyright © The Hong Kong University of Science and Technology. All rights reserved. Designed by MTPC.
Follow us on
  • Faculty
    • Faculty Guide
      • Faculty by A-Z
      • Faculty by Department
      • Faculty by Research Interest
  • Research
    • BizInsight@HKUST
      • BizThemes
        • Fintech
        • Green Finance
        • Family Business
        • Data Analytics
      • BizTalks
      • BizStudies
      • BizBites
    • Theme-based Research
      • Fintech Research
      • Green Finance Research
    • Reports
    • Research Centers
    • Research Paper Series (SSRN)
  • Study at HKUST
    • Undergraduate Programs
    • Master of Science
      • HKUST-NYU STERN Ms in Global Finance
      • MSc in Accounting
      • MSc in Business Analytics
      • MSc in Economics
      • MSc in Family Office and Family Business
      • MSc in Finance
      • MSc in Financial Technology
      • MSc in Global Operations
      • MSc in Information and Cyber Security Management
      • MSc in Information Systems Management
      • MSc in International Management
      • MSc in Marketing
    • MBA
      • Full-time MBA
      • Part-time MBA
      • Digital MBA for Global Leaders
    • EMBA
      • The Kellogg-HKUST Executive MBA Program
      • HKUST Bilingual EMBA program
    • DBA
      • Doctor of Business Administration
      • Bilingual Doctor of Business Administration
    • PhD
      • PhD in Accounting
      • PhD in Economics
      • PhD in Finance
      • PhD in Information Systems
      • PhD in Management
      • PhD in Marketing
      • PhD in Operations Management
    • Non-degree Programs
      • Executive Education
      • Online Course
  • News & Events
    • News
    • Events
    • Press Releases
    • School in Media
    • Biz@HKUST
    • eNews
    • Feature Stories
    • 30th Anniversary
    • Subscription
  • Departments & Centers
    • Departments
      • Accounting
      • Economics
      • Finance
      • Information Systems, Business Statistics & Operations Management
      • Management
      • Marketing
    • Research Centers
      • Center for Business and Social Analytics
      • Center for Business Strategy and Innovation
      • Center for Economic Policy
      • Center for Investing
      • Center for Securities Analysis with Financial Technology
      • Center for Technology and Business Ecosystem
      • Roger King Center for Asian Family Business and Family Office
      • Thompson Center for Business Case Studies
      • HKUST Institute for Financial Research
      • HKUST Li & Fung Supply Chain Institute
    • Center for Business Education
  • About School
    • Message from Dean
    • Mission & Vision
    • Fast Facts
    • School Advisory Council
    • School Administration
    • Rankings & Accreditation
    • Global Engagement
    • Alumni
    • Facilities
  • Information For
    • Prospective Students
    • Current Students
    • Corporate Visitors
    • Enquiry
  • Alumni
  • Faculty & Staff Login