A team of four HKUST MBA students took the first prize at the fourth Harvard Business Review China Case Contest held in Shanghai, August 25-26, 2006. The contest was jointly organized by the Shanghai Economic Committee, Shanghai Jing'an District Government and Harvard Business Review China. It was the first Pan-Asian business case competition held in China. Ten universities from across Asia were invited to compete for the coveted championship. They included Cheung Kong Graduate School of Business, China Europe International Business School, Fudan University, National University of Singapore, National Taiwan University, Peking University, Shanghai Jiaotong University, Southwestern University of Finance and Economics, Tsinghua University and HKUST.
The case proposition for the contest this year was "How to Build Jing'an Nanjing Road into One of the International Symbolic Shopping Districts". The HKUST team impressed the judges with their international perspective, thorough market research, innovative ideas and practical strategies. They beat Peking University in the final round and were awarded the championship.
[img]/files/Content/Uploads/PressRelease/f64850a3-4a7d-4c0b-a76f-1b0c9e50d4e7.jpg[/img]