How can a brand attract the visual attention of consumers on websites or in supermarkets? Ralf van der Lans, Associate Professor of the Department of Marketing at HKUST, conducted eye-movement tracking experiments in Hong Kong and the Netherlands to find out how factors like package design and colors, shelf layout and position, as well as advertisements ... Read More

Nanyang Technological University from Singapore has been crowned champion in the Citi - HKUST International Case Competition (“CICC”) 2015, defeating 17 other outstanding teams from top business schools around the world to take the highest honor in the prestigious annual contest. The winning team devised a visionary strategy for the Asia expansion plan for ... Read More