From women-led consumption to the silver economy, tomorrow’s market winners will be those who truly understand people. Continuing their learning journey, the Bilingual DBA cohort gathered at the HKUST Shanghai Center for its 7th module, gaining insights into the latest developments in marketing and the digital economy.
Prof. WANG Wenbo explored new paradigms of business thinking in the AI era—namely, user insight, brand narrative, content generation, and user engagement. He also introduced representative cases such as female consumers, the younger generation, and the silver economy. Prof. XU Wenwei, drawing from his tenure as a former Executive Director of Huawei, offered a unique corporate innovation perspective. He linked enterprise strategy with real-world practices, showing how companies navigate disruption by embedding innovation into strategic planning.
HKUST Prof. Wenbo WANG and Prof. XU Wenwei share insights on the theme “Frontiers in Marketing Research."
Tsinghua PBC School of Finance Chair Prof. LIAO Li unpacked the entire capital lifecycle—from angel investing and venture capital to M&A integration— illustrating how different stages of capital formation support the digital economy’s emergency, growth, and industrial upgrading. . Industry veterans joined discussions on practical applications. Prof. GUO Yike tied everything together through the First Principles of AI, exploring human-machine symbiosis. Their dialogue on AI-driven transformation was one of the highlights of the course.
The “Digital Economy” course features Tsinghua PBC School of Finance Chair Prof. LIAO Li and HKUST Prof. GUO Yike.
A fireside chat with Prof. MA Debin, distinguished Professor at the School of Economics, Fudan University, traced Shanghai’s financial evolution to contextualize today's digital transformation. HKUST Prof. LU Mengqian extended the narrative into climate tech, demonstrating how data-driven strategies can empower industries.