An article titled "Redefining Corporate Success: From 'Profit Maximization' to 'Co-beneficial Ecology'," co-authored by Prof. MENG Zhaoli , Associate Director of the Center for Technology and Business Ecosystem (CTBE), and Prof. HUI Kai-Lung, Acting Dean of HKUST Business School and Director of the Center, was published in the October/November issue of the Harvard Business Review China. The article receives the magazine’s 2025 Annual Special Award.
This article proposes the "Ecosystem Value Logic" to explain how corporations can shift from “profit maximization” to “co-beneficial ecology”, achieving a dual return of business growth and social progress through systemic synergy. The article emphasizes that this shift is not merely a slogan-based ethical change, but an inevitable result of structural changes in the business ecosystem. As the article argues, in this new era of digitalization and interconnectivity, corporate success is not just about creating profits, but also about creating possibilities that enable more people, organizations, and ecosystems to prosper together.
Read the article on the Harvard Business Review China website.