The Kellogg-HKUST CEO Speaker Series was honored to feature our BBA alumnus Mr. Franz WU, CEO, Chairman, and Co-Founder of YOHO, for an engaging fireside chat.
During the event, Franz shared with the audience his remarkable entrepreneurial journey, which began during the 2008 financial crisis when he started trading and distributing consumer electronics and home appliances. With a humble background, he started his own business without any support. In 2013, recognizing the growing demand for enhanced shopping convenience, he took a leap of faith and co-founded YOHO.
Today, YOHO stands tall as a leading e-commerce platform in Hong Kong specializing in consumer electronics and home appliances. In 2022, the company achieved a milestone with its listing on the Hong Kong Stock Exchange. Franz candidly discussed the hurdles he encountered while steering a business through turbulent times. He also introduced the implementation of an inventive online-merge-offline business model locally, a development that later revolutionized the e-commerce industry. His sharing offered practical advice to the audiences who hold senior executive positions in various industries.
