In September, a full house of enthusiastic alumni, together with members of our School Advisory Council, faculty, and program representatives, gathered in a luncheon to engage in a meaningful discussion about AI marketing.


As AI is revolutionizing the world and creating fresh opportunities to expand into new markets, the School recently invited our alumnus to shed light on the topic “How Chinese Brands Leverage AI Marketing Tools to Expand Global Presence”.

Thanks to Mr. Ben WONG, our accomplished MBA alumnus and Chief Marketing Officer for Greater China at Google, and HKUST Business School Acting Dean, Prof. HUI Kai-Lung, an interactive fireside chat explored the challenges in adopting AI marketing tools and their potential to propel Chinese brands. Their dialogue sparked active participation from the audience.

We look forward to connecting with more alumni to learn, inspire, and thrive together! Stay tuned for our next Alumni Luncheon Series!