Over 30 students, faculty, and alumni from both the HKUST EMBA and Kellogg-HKUST EMBA Programs, led by Acting Dean of HKUST Business School Prof. HUI Kai-Lung, visited BYD’s global headquarters in Shenzhen to explore the company's forward-thinking vision. Mr. LI Yunfei (HKUST EMBA Class 2017), BYD's General Manager of Brand and Public Relations Division, and Mr. CAO Xi (HKUST EMBA Class 2019), Assistant to the General Manager of Brand and Public Relations Division, along with their team, shared their expert insights.
During the visit, representatives from this well-known Chinese automaker and new energy technology company highlighted its dedication to leading the clean energy revolution. The delegation not only learned about the company’s advancements in automotive technology and experienced the autonomous vehicle, Skyshuttle, but also gained insights into its branding strategies.
Prof. Hui Kai-Lung (middle) expresses his gratitude to Mr. Li Yunfei (left), Mr. Cao Xi (right), and their team for providing such a rewarding industry immersion experience.