We are delighted to share the exciting news that our undergraduate teams shone and won multiple awards in various case competitions in the past few months:
First Runner-up in the 18th HKUST International Case Competition
This year’s HKUST International Case Competition was held online attracting leading business schools from Australia, Hong Kong, Japan, Serbia, Singapore, Thailand, the Netherlands, the UK and the USA to join. By putting forward strategic recommendations to the New World Development (NWD), the sponsor of the event, the participating teams presented to senior executives of the company and representatives from the education, government and consulting sectors.
The kick-off case – Impact Kommons – is Asia’s first start-up accelerator aimed at achieving the United Nations Sustainable Goals. And the main case – New World Build for Good – is a not-for-profit housing enterprise seeking solutions and strategies to Hong Kong’s housing and land supply issues.
The University of Southern California took the championship in this prestigious annual contest, while the home team HKUST claimed the first runner-up title. Rotterdam University of Applied Sciences and University of New South Wales came in third and fourth place respectively.
The HKUST Team was formed by four BBA Global Business students, including Max FUNG, LAU Tsz Wing Sonia (Year 3), TAM Yet Ting (Year 2), and David TSE (Year 1). And Sonia also won the Best Presenter Award in the Competition. Their team advisor Professor Chris DORAN was delighted and proud of their achievement and dedication. “I was especially impressed by the well-organized support they received from alumni and students from previous years, showing the strength of connection across years and cohorts in the HKUST community. The team made great progress in both the analytical and presentation skills, showing great improvement in projecting passion even with a Zoom presentation.”
As part of the five-day competition program, participants also had the chance to build lasting friendships through various online social activities. Click here for competition highlight videos and case books.
First Place in the Belgrade Business International Case Competition 2022
Another undergraduate team achieved great accomplishments by winning the short case competition in the Belgrade Business International Case Competition (BBICC) 2022! Consisting of Year 2 World Bachelor in Business students, Neha Sriya GANAPATHINEEDI, Gaurav GARG, Kevin Ryan HUERLIMANN, and Mackenzie Ruth KORENT, the team prepared presentations and trained under their mentors Professor Stephen NASON and program alumni, Adrian TANG (Class of 2018).
The team presented a strategy for the development of a tourist offer of Topola Municipality based on the key assumption: "in the post-pandemic world, people would like to have glorious weddings at beautiful sites such as vineyards and take breath-taking photos". They managed to combine great customer experience and customer journey, with the current assets of the company, i.e. the beautiful landscape and high-end gastro and hotels offer, leveraging the company’s position and how to make new market proposition for tourists.
As one of the top undergraduate business case competitions globally, the competition offers a unique opportunity for international students to experience Serbia and its culture. Contesting teams are required to come up with business solutions in two cases of five-hour and 24-hour windows respectively and presented their ideas to a panel of senior executives of the international business community.
Remarkable Performance in the Project Management Case Competition
Two student teams of the HKUST Business School participated in the Project Management Case Competition 2021-2022 and won the Distinction Project and Merit prize. Organized by the PMI Hong Kong Chapter, the competition encourages students to apply project management knowledge and skills learned through workshops by the organizer to propose projects for achieving transformation with the use of the latest technologies. Eight teams out of 36 were shortlisted to make their final presentations.
With the topic “3R Model (Revenue, Waste Reduction and Reliability)”, Year 3 students CHAN Hiu Yau (FINA & OM), CHENG Ka Yi, POON Ka Yee, LEE Ho Yi (FINA & IS) and Year 4 students, WAN On Yu (IS & MARK) and YIP Shuk Wa (IS & FINA) won the Distinction Project Award. Wan was named the Best Project Manager with her outstanding performance in mobilizing team members in designing the project with effective solutions, preparing submissions with extensive support, and making impressive presentations.
Our Year 2 students, LAM Pui Kei, SHUM Po Ting, YEUNG Pui Yiu (ACCT), and LI Chin Yiu (ACCT) earned the Merit Prize with the idea of “Augmented Reality Tour in the Hong Kong Hospitality Industry”. All the above awardees will receive cash prizes, certificates, and free tickets to the PMI Hong Kong Chapter Annual Congress 2022 and seminars.
As the leading membership association for the project management profession, Project Management Institute (PMI) has more than 570,000 global members and over 300 international chapters. It promotes career and professional development and offers certification, networking and community involvement opportunities.
