Awarded by: HKUST Business School
MBA students at the HKUST Business School have brought together 40 peers from top business schools around the world to compete for the School’s first Global MBA Challenge.
Organized by 18 full-time MBA students and title-sponsored by Swiss watchmaker Baume & Mercier, the first HKUST MBA student-led case competition featured ten teams representing the best MBA programs from around the world. The two-day challenge took place from 15 through 16 of April.
The overall championship ended in a tie between the home team HKUST and the visitors from CEIBS. The judges were impressed by the innovative ideas put forward by the two teams. With strategies that encompassed targeting China’s emerging new middle class with novel marketing tactics and business models, the students presented forward-thinking solutions to challenges faced by one of the world’s largest luxury companies in Asia.
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