Awarded by: L'Oreal
A team of undergraduate students took a creative turn as brand managers and placed second runners-up in a local competition organized by cosmetics giant L'Oreal. Katherine Mok, Ewin Cheung and Julia Cheong were tasked with developing a new line of bodycare products and a marketing strategy for Lancome, a brand owned by L'Oreal. Their product line was called "Perfectum" and its chief function was to provide a natural, healthy way of enhancing the bustline.
The students were pitted against teams from other local universities in the Hong Kong leg of the L'Oreal Brandstorm International Marketing Competition 2006. Their prize was $5,000, a silver trophy, a basket of L'Oreal products and a management trainee program interview.