Nudge

Online communities face high turnover, particularly among newcomers. Thanks to HKUST’s Kai-Lung Hui and colleagues, these and other communities can benefit from an innovative strategy for improving newcomers’ retention and performance. The fresh knowledge supplied by new members can be “of great marginal benefit to online communities,” note the authors. To ... Read More

We study how mobile-based economic incentives and environments influence charitable giving behavior. In contrast to traditional fund-raising, we consider the use of mobile devices to generate giving in small denominations, which we term micro-giving. Collaborating with a US-based mobile app provider, we incorporate functionality that allows users to ... Read More

Organizations and governments alike have increasingly embraced nudges: small changes to the decision environment that can influence the choices people make. A utility company promoting energy conservation can redesign its bill to include comparisons to more efficient households, nudging households to reduce their energy consumption. Firms that want to help ... Read More