Event Marketing Research Seminar

Boosting Strengths or Fixing Weaknesses? A Preference Mismatch Between Product Providers and Choosers in Product Improvement Decisions

Event Info
10:30am - 12:00nn
Room G003, G/F, LSK Business Building
Prof. Yanping Tu, Associate Professor of Marketing, Guanghua School of Management, Peking University
Cherry Yeung; T: 2358 7707; email: cherryyeung@ust.hk
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