HKUST Business School PhD Student Conference

Morning Session

10:00 – 10:05

Opening Remarks

10:05 – 10:25

From Engagement to Equity: Brand Building in Content-Driven Digital Markets

SUN, Xinyi

PhD(MARK)

10:25 – 10:45

Stance Drift: How AI-Mediated Communication Distorts Our Message

LIU, Lingchong

PhD(OM)

10:45 – 11:05

Large Language Models on Content Platforms: Friend or Foe for User Content Consumption?

LEI, Jiaxin
YUAN, Wanci

PhD(IS)

11:05 – 11:25

Two-Stage Weighted Classification with Limited Capacity

GONG, Chenyin

PhD(OM)

11:25 – 11:40

Break

11:40 – 12:00

Global Arbitrage under Settlement Cycle Mismatch

CHAU, Yuet Ning

PhD(FINA)

12:00 – 12:20

Designing Return Policy in E-Commerce: The Role of Excess Return and Surplus Extraction

HSU, Ke-cheng

PhD(ECON)

12:20 – 12:40

The Association between CEO Attractiveness and Corporate Social Responsibility Performance

CAO, Zhe

PhD(ACCT)

12:40 – 13:00

Managing AI-Generated Content on a Platform

LI, Tao

MPhil(MARK)

13:00 – 14:00

Lunch

14:00 – 14:20

Green Transition Through Government Contracting: Evidence from the 2014 EU Public Procurement Reform

CHEN, Xin

PhD(ACCT)

14:20 – 14:40

Role Uncertainty and Punishment Severity in Repeated Cheap Talk: Theory and Experiment

HUANG, Jinyuqi

PhD(ECON)

14:40 – 15:00

Data Valuation in the Shadow of Agency Conflicts

ZHENG, Zexin

PhD(FINA)

15:00 – 15:20

From Search to Generation: How Generative AI Reshapes Marketing Outcomes

MA, Xincheng

PhD(IS)

15:20 – 15:35

Break

15:35 – 15:55

Fiscal Cycle, Official Turnover, and Optimal Dynamic Debt Limit

LIU, Zanhui

PhD(ECON)
Tsinghua University

15:55 – 16:15

Dynamic Persuasion Strategies to Mitigate the Spread of Fake Content

LI, Wenjuan

PhD(OM)

16:15 – 16:35

The Difference is Night and Day: The Effect of Time of Day on Consumer Disclosure

ZHANG, Yunbo

PhD(MARK)

16:35 – 16:55

Unsupervised Federated Multi-task learning for heterogeneous tasks

WANG, Yizheng

MPhil(OM)

16:55 - 17:10

Break

17:10 - 17:15

Award Ceremony