Event Marketing Research Seminar

TMI: Exploring How and Why Intimate Self-Disclosure Affects the Persuasiveness of Consumer Online Word of Mouth

Event Info
9:00am - 10:30am
Online via Zoom
Prof. Zoey Chen, Associate Professor of Marketing, Miami Herbert Business School, University of Miami
Cherry Yeung; T: 2358 7707; email: cherryyeung@ust.hk
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