Professor Jiewen HONG has been appointed as the Head of the Department of Marketing effective from 1 April 2021.

Professor HONG is a home-grown scholar and Full Professor of Marketing with an excellent record of research, teaching and service. Apart from serving as the Director of Behavioral Sciences Research Laboratories and the Director of MPhil and PhD Programs, she has taken up the Acting Head role in the Department of Marketing since 1 August 2020 and has demonstrated excellent leadership and administrative skills in many aspects and facilitated effective communications between the faculty, the School and the University.

We would also like to thank Professor Anaimalai V MUTHUKRISHNAN for his leadership as Head of the Department of Marketing from August 2014 to July 2020.