In April, the BizInsight series continued with two webinars that shared practical knowledge with audience. On April 7, speakers from the Department of Management – Professor Ellick WONG, Professor Melody CHAO, and Professor Pavel ZHELYAZKOV – shared insightful tips on making good decisions in times of uncertainty and explored the process of making good decisions. The process often involves available market information, our reputation and relationships with different stakeholders, and cultural competence. To review the webinar: https://bm.hkust.edu.hk/en-us/media-resources/overview/news/3/2436
On April 22, two faculty members from the Department of Marketing – Professor Wenbo WANG and Professor Jia LIU – shared their in-depth research and practical knowledge on moment marketing. Our fast-paced lifestyle often demands swift response and feedback from organizations to engage with customers’ interests and needs. The presentations shed light on the values of moment marketing and how marketers can offer relevant “real-time” online and offline connections with consumers. To review the webinar: https://bm.hkust.edu.hk/en-us/media-resources/overview/news/3/2438