If you see that a bottle of Chardonnay has dropped in price from $7.00 to $6.99, does it feel like you’re getting a bargain? The chances are it does – and you decide to buy it. In fact, the product is only one cent cheaper – so not such a great deal, after all! You probably wouldn’t buy it if it had fallen from $7.08 to $7.07. It is all because the left-hand
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