The changing needs of businesses and the evolving global landscape have driven rapid transformation in the business world in recent years. Navigating this complex environment requires a forward-thinking mindset and a commitment to continuous innovation. The executive education leaders gathered in Hong Kong to navigate the future of the industry and craft the own winning formulae for their institutions.

HKUST Business School is proud to co-host the UNICON Director’s Conference 2024 with Michigan Ross and Ivey School of Business with the theme “Winning in a New Era: Futurists’ Perspectives of Our Industry”. A total of 60 executive education leaders from 40+ universities on six continents joined the conference.

The 3-day intellectual journey was comprised of a keynote session on “Back to the Future”, interactive sharing sessions, panel discussions, and breakout sessions. A visit to Hong Kong Science & Technology Park (HKSTP) was featured in the itinerary, where its CEO exchanged views with the group and welcomed collaborations with institutions around the globe. Meanwhile, the visit to The Hong Kong Centre for Neurodegenerative Diseases and The Hong Kong Center for Construction Robotics showcased how HKUST research contributes to business and benefits society.


The attendees enjoyed the enriching and thought-provoking experience very much.