Awarded by: The Society for Experimental Social Psychology
HKUST's Visiting Professor in Marketing Robert Wyer was bestowed the Distinguished Scientist Award by the US-based Society for Experimental Social Psychology (SESP).
Prof Wyer's research and theoretical interests focus on the cognitive processes that underlie beliefs and judgments about people, objects and events. It cuts across various aspects of social cognition, including the factors that influence how information is comprehended at the time it is first received, the organization and storage of knowledge in memory, and its subsequent retrieval and use in computing judgments and behavioral decisions.
The Society is a scientific organization dedicated to the advancement of social psychology, with a membership of 700 from all over the world. It is based in Buffalo, New York. Wyer's award honors individuals who have made significant contributions to experimental social psychology.