Awarded by: Wake Forest Marketing Summit in US
A team of MBA students from the Hong Kong University of Science & Technology School of Business and Management (HKUST Business School) finished second after winning though to the final round of the Wake Forest Marketing Summit held from February 8 to 11 in the US.HKUST was the only business school out of 42 entrants from outside the US to take part in the competition. In the finals, it beat teams from University of Dartmouth, University of Indiana, Michigan State (Broad), University of California at Berkeley, University of Washington and the local host team, Wake Forest University. The championship went to the University of Virginia.
The Hong Kong team comprised six first-year MBA students, Alice Yi Jue Luo, Fedrik Tsung Chang King, Jane Jie Hao, Mauricio Ferreira M. Ribeiro, Peter Blake Crawley and Zong Hui Cui.
This was the first time that an international team had been invited to join the competition which aims to expose students to realistic career challenges and provides employers with an opportunity to gauge their marketing skills. This time, the team was given 36 hours to prepare a strategic and innovative solution to a case involving the new Moto Q's launch in the SME sector presented to a panel of expert judges and representatives from Motorola itself.