Awarded by: L'Oreal
Beauty proved to be more than skin deep for HKUST MBA students who came out top performers for Hong Kong in an international on-line business challenge organized by cosmetics giant L'Oreal.
The competition selects local and global winners. Our MBA students took first and second place for Hong Kong, although Singapore's INSEAD won the global prize.
The L'Oreal e-Strat Challenge lets participants experience the realities of running a global cosmetics company. Teams have to make decisions to ensure they stay competitive and achieve a high share price index. They must keep track of competitors and take into account factors such as pricing policy, production issues, research and development strategy, finance, marketing, advertising and brand positioning.
A member of the HKUST team, Pauline Xiaobo Huang, said they competed against 10,000 teams worldwide to make it to the final list of 1,000 invited to take part in the competition.