China’s Belt and Road Initiative (BRI), launched in 2013, is a global development program involving more than US$1 trillion of investment in infrastructure projects to connect China to markets worldwide. The initiative has clear economic advantages for host countries, especially those lagging behind in infrastructural development. However, participating in ... 閱讀更多

Moment marketing, a new sales strategy that leverages technology to synchronize online advertising with trending news and events in the real world, has taken the advertising world by storm. Facing ever fiercer competition for customers’ attention across channels, brands are increasingly turning to moment marketing to help them deliver the right message to ... 閱讀更多