People

Recent Activities

• From Moment to Moment: Measuring Real-Time Movie Engagement
• How to Market a Product’s Unexpected Benefit
• The Power of Surprise as a Marketing Tool
• Moment-to-Moment Synchronicity: New Way to Gauge Consumer Perceptions Through Live Media Social Listening
• 數位時代的話語傳播
• 是否要換頻道呢？
• 企業的環保努力何時奏效，何時適得其反
• 消費者的醫學見解及對健康生活的影響