competition

How to Spread Your Chips Among Competing Innovations?

Many innovative products are designed to satisfy the demand of specific target consumers; thus, the innovators ...

Customer Purchase Dynamics and Competing Loyalty Programs
劉佳 | ANSARI, Asim

To defeat others in the battle for market share, firms routinely launch different loyalty programs, deeply inf ...

From Supplier to Shelf: Transporting Perishable Products
LU, Tao | 陳瀅儒 | FRANSOO, Jan C. | LEE, Chung-Yee

Whether transported by air, sea, or land, perishable goods must reach their destinations on time. The sooner t ...