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preference heterogeneity

Harbingers of Failure
林松

Managing new products is important for many firms. One challenging problem is how to predict the success of a ...

View the VideoFull Paper
cutting-edge research in business marketing analytics product failure early adopters preference heterogeneity
Harbingers of Failure
ANDERSON, Eric T | 林松 | SIMESTER, Duncan | TUCKER, Catherine

Managing new products is important for many firms. One challenging problem is how to predict the success of a ...

View the VideoFull Paper
marketing analytics product failure early adopters preference heterogeneity