consumer behavior

Politics and the Consumption of Luxury Goods
DUBOIS, David | KIM, Christine | PARK, Brian

Political views can tell us a lot about a person, not just what they might do in the ballot box. How someone s ...

Market Strategies: Manufacturers, Retailers, and Consumers
GUAN, Xu | 陳瀅儒

Supply chains are an integral part of business and form the network between a company and its suppliers to pro ...

Under Pressure: Consumers’ Responses to Context-based Marketing
川口康平 | UETAKE, Kosuke | WANATABE, Yasutora

Consumer demographics, product attributes, and purchase history has long been at the heart of marketing commun ...

Customer Bounded Rationality in Posterior Price-Matching Mechanism
YIN, Zhe | HUANG, Tingliang | 陳瀅儒

The posterior price-matching is a mechanism where a firm reimburses the price difference to a customer who has ...

Going against the Flow: Bodily Sensation and Consumer Choice
KWON, Mina | ADAVAL, Rashmi

Economists believe that consumers making purchasing decisions are pre-programmed to choose the normatively pre ...

“Bang bang”: an optimal sales strategy for perishable goods
HU, Peng | SHUM, Stephen | 于漫

Shopkeepers and store managers should base decisions on whether to discount or destroy leftover perishable goo ...

Pricing Strategies for Gift Giving

Gift giving generates large revenues for businesses, corresponding to 17.6 percent of retail sales in Hong Kon ...

How perfect learning may lead to making sub-optimal decisions

Good learners are those who can adjust their behaviors according to environmental feedback. This adjustment, w ...