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consumer behavior
Politics and the Consumption of Luxury Goods
Political views can tell us a lot about a person, not just what they might do in the ballot box. How someone s ...
Market Strategies: Manufacturers, Retailers, and Consumers
Supply chains are an integral part of business and form the network between a company and its suppliers to pro ...
Under Pressure: Consumers’ Responses to Context-based Marketing
Consumer demographics, product attributes, and purchase history has long been at the heart of marketing commun ...
Customer Bounded Rationality in Posterior Price-Matching Mechanism
The posterior price-matching is a mechanism where a firm reimburses the price difference to a customer who has ...
Going against the Flow: Bodily Sensation and Consumer Choice
Economists believe that consumers making purchasing decisions are pre-programmed to choose the normatively pre ...
“Bang bang”: an optimal sales strategy for perishable goods
Shopkeepers and store managers should base decisions on whether to discount or destroy leftover perishable goo ...
Pricing Strategies for Gift Giving
Gift giving generates large revenues for businesses, corresponding to 17.6 percent of retail sales in Hong Kon ...
Moment-to-Moment Synchronicity: New Way to Gauge Consumer Perceptions Through Live Media Social Listening
The latest disruptive research measures the way in which consumers of information react to that information in ...
How perfect learning may lead to making sub-optimal decisions
Good learners are those who can adjust their behaviors according to environmental feedback. This adjustment, w ...
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