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consumer behavior
The More You Search, the Less You Find
When we fall in love with a product but fail to catch its name, the obvious solution is to search for it onlin ...
Strategically Managing Information to Influence Consumer Preferences
The decision to disclose product information to potential customers is something that must be considered by se ...
From Moment to Moment: Measuring Real-Time Movie Engagement
Movies are full of highs and lows, plot twists, and bursts of action and dialogue. Understanding how viewers r ...
The Importance of Information
Voluntary corporate disclosure takes place when information is put forward by a company’s management tha ...
Abating Double-Blind Effect in Opaque Selling
Opaque selling is a marketing strategy adopted by industries such as retailing and travel under which firms se ...
When Resources Are Scarce, Range Pricing Offers Will Be More Attractive
“Save from 30% to 50% today!” Range offers like this—advertising flexible price options with ...
Strategic Distribution Channels
A wide variety of industries have production lines that produce multiple outputs at the same time. In some cas ...
Consumer Choice in the Information Age
In today’s digital era, online research plays a key part in the decision to buy a particular product or ...
Optimal Pricing and Sequential Consumption
Social interactions play a crucial role in the markets of social goods. This paper examines the optimal sellin ...
Fairness Concern and Distribution Channel Selection
As unfairness in business transactions widely exists nowadays, consumers are increasingly worried about fairne ...
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