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information technology

Leveraging IT Investment for Firm Performance
SALDANHA, Terence J. V. | LEE, Dongwon | MITHAS, Sunil

Information technology (IT) business-alignment is a key component of managing data and information within the ...

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information technology business alignment investment decision firm performance
A New Market Equilibrium: The Role of Information Technologies in Retail Industry
張曉軍

Although online retailing has grown substantially over the past decade, it still accounts for a small portion ...

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lunch presentation online marketing marketing strategy information technology retailing