Thought Leadership

BizInsight@HKUST – a comprehensive knowledge repository presented by the HKUST Business School – features the latest research and intellectual outputs of our faculty members. In BizTalks, you can review our faculty members’ sharing of research findings and insights in an easily-accessible and dynamic format. BizStudies presents a digest and key takeaway for each piece of our research. For selected topical areas, we have grouped the related BizInsight@HKUST items into several cohesive themes for your easy reference. Please feel free to download a copy of the full research paper in case you find the research interesting or thought-provoking!

Tweet to the Top? Social Media Personal Branding and Career Outcomes

The rise of social media platforms, such as Twitter, in the past decade, has turned personal branding (PB) int ...

Status and the Use of Jargon

Why do some professionals use so much jargon? Jargon is a status signal associated with professional expertise ...

TV Advertising: Not Just Background Noise
LIAUKONYTĖ, Jūra | ZALDOKAS , Alminas

Television advertising plays a crucial role in shaping consumer behavior. It may also have a major influence o ...

Seed-stage Investment Decisions
DUSHNITSKY, Gary | SARKAR, Sayan

In 2019, there were over 4,700 seed-stage investments globally, along with significant recent interest in how ...

Incorrect Biases Shape Queue-Joining Decisions
HE, Qiao-Chu | 陳瀅儒 | RIGHTER, Rhonda

When confronted with a long line of people outside a restaurant, do you join the back of the queue or choose t ...

The Bright Side of Encroachment
GUAN, Xu | LIU, Baoshan | 陳瀅儒 | WANG, Hongwei

With the rise of e-commerce, suppliers can now reach consumers directly through channels such as online platfo ...

Deflecting Difficult Questions in Interview
BITTERLY, T. Bradford | SCHWEITZER, Maurice E.

Interviews are riddled with unspoken negotiations, with both parties bound to the push and pull of obtaining a ...

The More You Search, the Less You Find
PARK, Sang Kyu | SELA, Aner

When we fall in love with a product but fail to catch its name, the obvious solution is to search for it onlin ...

Strategically Managing Information to Influence Consumer Preferences
GUAN, Xu | WANG, Yulan | YI, Zelong | 陳瀅儒

The decision to disclose product information to potential customers is something that must be considered by se ...

Spearheading Sustainability in Business Operations
LEE, Hau L. | 張洪濤

Sustainability is one of the most pressing concerns of our time. The vision of a sustainable world—capab ...