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Matching Supply with Demand
王譞 | ASADPOUR, Arash | ZHANG, Jiawei

Matching supply with demand is an important way to secure profits for businesses in many industries. However, ...

Fairness Concern and Distribution Channel Selection
YI, Zelong | WANG, Yulan | LIU, Yun | 陳瀅儒

As unfairness in business transactions widely exists nowadays, consumers are increasingly worried about fairne ...

Market Strategies: Manufacturers, Retailers, and Consumers
GUAN, Xu | 陳瀅儒

Supply chains are an integral part of business and form the network between a company and its suppliers to pro ...

The Impact of Product Reviews on Consumers and Firms
KAPUSCINSKI, Roman | DEBO, Laurens | 于漫

Before deciding to purchase a product, a consumer can access information via consumer reviews by customers who ...