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Matching Supply with Demand
Matching supply with demand is an important way to secure profits for businesses in many industries. However, ...
Fairness Concern and Distribution Channel Selection
As unfairness in business transactions widely exists nowadays, consumers are increasingly worried about fairne ...
Market Strategies: Manufacturers, Retailers, and Consumers
Supply chains are an integral part of business and form the network between a company and its suppliers to pro ...
Moment-to-Moment Synchronicity: New Way to Gauge Consumer Perceptions Through Live Media Social Listening
The latest disruptive research measures the way in which consumers of information react to that information in ...
The Impact of Product Reviews on Consumers and Firms
Before deciding to purchase a product, a consumer can access information via consumer reviews by customers who ...
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