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TV Advertising: Not Just Background Noise
Television advertising plays a crucial role in shaping consumer behavior. It may also have a major influence o ...
The More You Search, the Less You Find
When we fall in love with a product but fail to catch its name, the obvious solution is to search for it onlin ...
Data and Reputation Building on Online Platforms
Studies show online reviews can improve market efficiency and consumer welfare. Assistant Professor HUANG Yan ...
Meeting Needs through Social Media
Twitter has almost 200 million users. Facebook’s customer base is even bigger, approaching 3 billion. Ye ...
Unintended Harm: The Consequences of Sharing Online
Social media platforms enable millions of people worldwide to share stories, images, and other content. Howeve ...
Consumer Choice in the Information Age
In today’s digital era, online research plays a key part in the decision to buy a particular product or ...
To Share or Not to Share?
Selling directly to customers represents an opportunity for suppliers, but it can threaten retailers’ pr ...
High Volume Recruitment: Success through Analytics
Many organizations recruit a large number of people in a short amount of time, a practice known as high volume ...
Giving Online Consumers What they Want
With the rise of search engines such as Google, it is becoming increasingly important to determine how consume ...
Firms’ Information Environment: Implications for Investors’ and Managers’ Decisions
An earnings announcement – a public statement of a company’s profitability, usually issued on a qu ...
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