social network

Using Seeding Strategies to Get Attention in Online Social Networks

Viral marketing can be a cost-effective marketing tool to create awareness and reach many new customers. Viral ...

More Risk, Less Reward: Venture Capital Investment in China
鄭彥鋒 | XIA, Jun

Chinese venture capital (VC) firms suffer from imperfect information and poor legal protections when deciding ...

Seeking Advice
VENKATESH, Viswanath | SYKES, Tracy A. | 張曉軍

Sadly, underprivileged groups in less developed countries (LDCs) lack access to proper medical care and accura ...

Meeting Needs through Social Media
KARAHANNA, Elena | XU, Sean Xin | 徐岩 | ZHANG, Nan Andy

Twitter has almost 200 million users. Facebook’s customer base is even bigger, approaching 3 billion. Ye ...

Optimal Pricing and Sequential Consumption
ZHOU, Junjie | 陳瀅儒

Social interactions play a crucial role in the markets of social goods. This paper examines the optimal sellin ...

From Mindsets to Cultural Competence

With increase in global connectivity, the ability to navigate diverse workforce is seen as an important asset. ...

Role of Social Relationships in VC Syndication and Fundraising

In this presentation, Prof Pavel Zhelyazkov will provide an overview of his research on how social networks sh ...

The Science behind the Art of Viral Marketing

Viral marketing on social media can help companies increase the exposure of their brands or products. However, ...

播下口碑的種子
CHEN, Xi | VAN DER LANS, Ralf | PHAN, Tuan Q

在新產品上市方面,像飛利浦和微軟這樣的大公司已經以社交網路的網紅客戶為目標,採取播種策略(Seeding Strategies),讓他們向朋友、同事和熟人擴散消息。當然,難點在於如何識別這些人並評估他們的影響範圍。 以 ...

An Economic Analysis of Peer-Disclosure in Online Social Communities

A novel facet of privacy concern has emerged due to peer disclosure of sensitive personal information in onlin ...