advertising

Television advertising plays a crucial role in shaping consumer behavior. It may also have a major influence o ...

In the past few years, a number of digital and media platforms, e.g., YouTube and Spotify, have begun introduc ...

Viral marketing can be a cost-effective marketing tool to create awareness and reach many new customers. Viral ...

For retailers seeking to stand out in the cutthroat world of e-commerce, discounts can offer a powerful advert ...

With the rise of search engines such as Google, it is becoming increasingly important to determine how consume ...

Moment marketing is a rich new area of contextual advertising that entails the ability to synchronize online a ...

Counterfeit consumption is on the rise. It is important to understand why consumers buy counterfeits and the c ...