marketing strategy

How to Win Friends and Influence People

Marketers and other agents use a variety of tactics to influence us. One commonly-used persuasion tactic is fl ...

Pricing Strategies for Gift Giving

Gift giving generates large revenues for businesses, corresponding to 17.6 percent of retail sales in Hong Kon ...

Which is Best: Dynamically Learning the Statistical Characteristics of Systems
SHIN, Dongwook | BROADIE, Mark | ZEEVI, Assaf

Existing studies into ordinal optimization fall into one of two categories: fixed budget or fixed confidence. ...

The Science behind the Art of Viral Marketing

Viral marketing on social media can help companies increase the exposure of their brands or products. However, ...

When Discounts Hurts Sales: The Case of Daily-Deal Markets

Online daily-deal platforms, such as Groupon and LivingSocial, have become a prominent price promotion venue. ...

股票回購的難題解說
JACOBSEN, Stacey | BHATTACHARYA, Utpal

每當公司宣佈即將回購股票,市場往往視其為好消息,縱使沒有指引要求任何公司進行回購,亦會作出正面回應。事實上,一些公司從沒進行股票回購。究竟為何市場會作出如此反應? 研究員Utpal Bhattacharya和Stace ...

播下口碑的種子
CHEN, Xi | VAN DER LANS, Ralf | PHAN, Tuan Q

在新產品上市方面,像飛利浦和微軟這樣的大公司已經以社交網路的網紅客戶為目標,採取播種策略(Seeding Strategies),讓他們向朋友、同事和熟人擴散消息。當然,難點在於如何識別這些人並評估他們的影響範圍。 以 ...