marketing strategy

For multinational enterprises (MNEs), expanding internationally into untapped markets can be costly. Promising ...

Moment marketing is a rich new area of contextual advertising that entails the ability to synchronize online a ...

How much should we discount our products or services? Many online sellers offer deep discounts to attract cons ...

Matching supply with demand is an important way to secure profits for businesses in many industries. However, ...

Supply chains are an integral part of business and form the network between a company and its suppliers to pro ...

Consumer demographics, product attributes, and purchase history has long been at the heart of marketing commun ...

The posterior price-matching is a mechanism where a firm reimburses the price difference to a customer who has ...

We develop a flexible content-based search model that links the content preferences of search engine users to ...

Economists believe that consumers making purchasing decisions are pre-programmed to choose the normatively pre ...

Shopkeepers and store managers should base decisions on whether to discount or destroy leftover perishable goo ...