decision making

Customer Purchase Dynamics and Competing Loyalty Programs
劉佳 | ANSARI, Asim

To defeat others in the battle for market share, firms routinely launch different loyalty programs, deeply inf ...

How Data Analytics Are Used in Marketing

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and pre ...

Choosing Not to Know: The Desire to Avoid Information

Modern technology has brought us unprecedented access to information. We can exchange ideas with people all ov ...

How perfect learning may lead to making sub-optimal decisions

Good learners are those who can adjust their behaviors according to environmental feedback. This adjustment, w ...

CEO-Board Collaboration: Insights from Entrepreneurial Firms in Silicon Valley

Entrepreneurs need creative products, but a key challenge they face in their growth is managing the key intern ...

Behavioral Finance

Standard models of financial markets assume people behave rationally. Behavioral finance builds on this founda ...