Data

From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics
許佳龍 | 黃昊 | LIM, Hyungsoo

HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts ...

Big Business

Big data is important for business, and the HKUST Business School is taking note of developments in business a ...

A Man with a Machine

The investment industry is increasingly using AI technology to make investment decisions, but computers are no ...

How Data Analytics Are Used in Marketing

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and pre ...

Data and Reputation Building on Online Platforms

Studies show online reviews can improve market efficiency and consumer welfare. Assistant Professor HUANG Yan ...