More about HKUST
Here you can watch the videos of our faculty members’ sharing of their latest research and insights. Most of these talks/seminars are conducted in a friendly language accessible to academics and the business community, and other general users. Feel free to reach out to our faculty members in case you find these sharing interesting!
The Science behind the Art of Viral Marketing
Viral marketing on social media can help companies increase the exposure of their brands or products. However, ...
When Discounts Hurts Sales: The Case of Daily-Deal Markets
Online daily-deal platforms, such as Groupon and LivingSocial, have become a prominent price promotion venue. ...
Hiring Preferences in Online Labor Markets: Evidence of a Female Hiring Bias
Online labor marketplaces facilitate the efficient matching of employers and workers across geographical bound ...
Does Personal Branding on Social Media Boost Career? - Evidence from the Market for Executives
The emerging phenomenon of personal branding on social media has important implications for job seekers, emplo ...
Let One Hundred Flowers Blossom: Employee Creativity in Organizations
Creativity is the foundation of organization innovation that enables firms to compete in the dynamic and compe ...
CEO-Board Collaboration: Insights from Entrepreneurial Firms in Silicon Valley
Entrepreneurs need creative products, but a key challenge they face in their growth is managing the key intern ...
Behavioral Finance
Standard models of financial markets assume people behave rationally. Behavioral finance builds on this founda ...
An Economic Analysis of Peer-Disclosure in Online Social Communities
A novel facet of privacy concern has emerged due to peer disclosure of sensitive personal information in onlin ...
"Guanxi" and Networks: Understanding the Role of Networks While Doing Business in China
Guanxi is one of the most prevalent vocabularies used in China’s business environment. In her talk, Prof ...
How to Manage Your Own Networks at the Workplace for Different Stages of Career Advancement?
Networking is an important aspect of career for getting tasks done and seeking opportunities. Despite many con ...
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