purchase decision

Distributive bargaining is innately competitive: one party cannot benefit without the other’s losing out ...

Opaque selling is a marketing strategy adopted by industries such as retailing and travel under which firms se ...

Few people leave home without their smartphones or other mobile devices, which now dominate almost every aspec ...

Before any new product is launched, it must be tested. As customer reviews flow in, companies may find that th ...

Political views can tell us a lot about a person, not just what they might do in the ballot box. How someone s ...

Consumer demographics, product attributes, and purchase history has long been at the heart of marketing commun ...

Economists believe that consumers making purchasing decisions are pre-programmed to choose the normatively pre ...

Marketers and other agents use a variety of tactics to influence us. One commonly-used persuasion tactic is fl ...

Gift giving generates large revenues for businesses, corresponding to 17.6 percent of retail sales in Hong Kon ...

When customers journey from a need to a purchase decision and beyond, they rarely do so alone. This article in ...