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e-commerce

International Digital Platforms and Ecosystem-specific Advantages
We have entered a new phase of business dominated by digital platforms, i.e. platforms that have a modul ...

The Perfect Match: Personalised Shopping Recommendations for Mobile Devices
Few people leave home without their smartphones or other mobile devices, which now dominate almost every aspec ...

Discounts: A Double-Edged Sword
For retailers seeking to stand out in the cutthroat world of e-commerce, discounts can offer a powerful advert ...