consumer behavior

The More You Search, the Less You Find
PARK, Sang Kyu | SELA, Aner

When we fall in love with a product but fail to catch its name, the obvious solution is to search for it onlin ...

Strategically Managing Information to Influence Consumer Preferences
GUAN, Xu | WANG, Yulan | YI, Zelong | 陈滢儒

The decision to disclose product information to potential customers is something that must be considered by se ...

From Moment to Moment: Measuring Real-Time Movie Engagement
ZHANG, Qiang | 王文博 | CHEN, Yuxin

Movies are full of highs and lows, plot twists, and bursts of action and dialogue. Understanding how viewers r ...

The Importance of Information

Voluntary corporate disclosure takes place when information is put forward by a company’s management tha ...

Abating Double-Blind Effect in Opaque Selling
黎擎 | 邓兆生 | 徐和

Opaque selling is a marketing strategy adopted by industries such as retailing and travel under which firms se ...

When Resources Are Scarce, Range Pricing Offers Will Be More Attractive
范林莹 | LI, Xueni Shirley | JIANG, Yuwei

“Save from 30% to 50% today!” Range offers like this—advertising flexible price options with ...

Strategic Distribution Channels
LU, Tao | 陈滢儒 | TOMLIN, Brian | WANG, Yimin

A wide variety of industries have production lines that produce multiple outputs at the same time. In some cas ...

Consumer Choice in the Information Age
KE, T. Tony | 林松

In today’s digital era, online research plays a key part in the decision to buy a particular product or ...

Optimal Pricing and Sequential Consumption
ZHOU, Junjie | 陈滢儒

Social interactions play a crucial role in the markets of social goods. This paper examines the optimal sellin ...

Fairness Concern and Distribution Channel Selection
YI, Zelong | WANG, Yulan | LIU, Yun | 陈滢儒

As unfairness in business transactions widely exists nowadays, consumers are increasingly worried about fairne ...