social media

Tweet to the Top? Social Media Personal Branding and Career Outcomes

The rise of social media platforms, such as Twitter, in the past decade, has turned personal branding (PB) int ...

From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics
许佳龙 | 黄昊 | LIM, Hyungsoo

HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts ...

Unintended Harm: The Consequences of Sharing Online
许佳龙 | CAO, Zike | 徐红

Social media platforms enable millions of people worldwide to share stories, images, and other content. Howeve ...

The Science behind the Art of Viral Marketing

Viral marketing on social media can help companies increase the exposure of their brands or products. However, ...

Does Personal Branding on Social Media Boost Career? - Evidence from the Market for Executives

The emerging phenomenon of personal branding on social media has important implications for job seekers, emplo ...