More about HKUST
social media
From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics
HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts ...
Unintended Harm: The Consequences of Sharing Online
Social media platforms enable millions of people worldwide to share stories, images, and other content. Howeve ...
The Science behind the Art of Viral Marketing
Viral marketing on social media can help companies increase the exposure of their brands or products. However, ...
Does Personal Branding on Social Media Boost Career? - Evidence from the Market for Executives
The emerging phenomenon of personal branding on social media has important implications for job seekers, emplo ...
FaceBook 
ig 
LinkedIn 
youtube