Overview - HKUST Business School

Tweet to the Top? Social Media Personal Branding and Career Outcomes

陈彦臻

The rise of social media platforms, such as Twitter, in the past decade, has turned personal branding (PB) int ...

personal branding social media Twitter executive labor market BizTalks

From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics

许佳龙 | 黄昊 | LIM, Hyungsoo

HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts ...

big data data analytics social media

Unintended Harm: The Consequences of Sharing Online

许佳龙 | CAO, Zike | 徐红

Social media platforms enable millions of people worldwide to share stories, images, and other content. Howeve ...

online information social media digital responsibility information disclosure network

The Science behind the Art of Viral Marketing

许达钧

Viral marketing on social media can help companies increase the exposure of their brands or products. However, ...

lunch presentation social network social media marketing strategy

Does Personal Branding on Social Media Boost Career? - Evidence from the Market for Executives

陈彦臻

The emerging phenomenon of personal branding on social media has important implications for job seekers, emplo ...

lunch presentation branding social media labor career development

BizInsight@HKUST