Thought Leadership

BizInsight@HKUST – a comprehensive knowledge repository presented by the HKUST Business School – features the latest research and intellectual outputs of our faculty members. In BizTalks, you can review our faculty members’ sharing of research findings and insights in an easily-accessible and dynamic format. BizStudies presents a digest and key takeaway for each piece of our research. For selected topical areas, we have grouped the related BizInsight@HKUST items into several cohesive themes for your easy reference. Please feel free to download a copy of the full research paper in case you find the research interesting or thought-provoking!

TV Advertising: Not Just Background Noise
LIAUKONYTĖ, Jūra | ZALDOKAS , Alminas

Television advertising plays a crucial role in shaping consumer behavior. It may also have a major influence o ...

Seed-stage Investment Decisions
DUSHNITSKY, Gary | SARKAR, Sayan

In 2019, there were over 4,700 seed-stage investments globally, along with significant recent interest in how ...

Incorrect Biases Shape Queue-Joining Decisions
HE, Qiao-Chu | 陈滢儒 | RIGHTER, Rhonda

When confronted with a long line of people outside a restaurant, do you join the back of the queue or choose t ...

The Bright Side of Encroachment
GUAN, Xu | LIU, Baoshan | 陈滢儒 | WANG, Hongwei

With the rise of e-commerce, suppliers can now reach consumers directly through channels such as online platfo ...

Deflecting Difficult Questions in Interview
BITTERLY, T. Bradford | SCHWEITZER, Maurice E.

Interviews are riddled with unspoken negotiations, with both parties bound to the push and pull of obtaining a ...

The More You Search, the Less You Find
PARK, Sang Kyu | SELA, Aner

When we fall in love with a product but fail to catch its name, the obvious solution is to search for it onlin ...

Strategically Managing Information to Influence Consumer Preferences
GUAN, Xu | WANG, Yulan | YI, Zelong | 陈滢儒

The decision to disclose product information to potential customers is something that must be considered by se ...

Spearheading Sustainability in Business Operations
LEE, Hau L. | 张洪涛

Sustainability is one of the most pressing concerns of our time. The vision of a sustainable world—capab ...

Two-Sided Price Discrimination by Media Platforms

In the past few years, a number of digital and media platforms, e.g., YouTube and Spotify, have begun introduc ...

Fighting Friction: Information and Productivity
HANN, Rebecca N. | KIM, Heedong | WANG, Wenfeng | 郑悦

Higher-quality accounting information results in better resource allocation within industries, Yue Zheng from ...